Keto that survives contact with real life
Meal plans built on normal food from a normal supermarket — for people with jobs, kids, and a chippy on the corner.
You don’t need another diet. You need a plan.
Most diets fail on a Tuesday night when you’re tired, hungry and staring into the fridge. So we removed the moment where you have to decide.
One trip, one list
Every week comes with a single shopping list of normal food. No coconut aminos. No almond-flour pilgrimage. Just a supermarket you already shop at.
Zero decisions
Breakfast, lunch, dinner and a snack — planned for every single day. Follow the plan and you’re automatically under 25g of carbs. No counting anything.
Real life included
Pub nights, family roasts and the kebab shop are in the plan, not banned by it. A diet you can’t live with is a diet you’ll quit.
Three steps. The first one’s free.
1 — Grab the free week
The 7-Day Keto Kickstart lands in your inbox in about a minute. Print it, do one shop, start tomorrow morning.
2 — Feel the switch
Around day 3 or 4 your body flips from burning sugar to burning fat. Most people notice the same three things: less hunger, steadier energy, a clearer head.
3 — Keep it going
The 28-Day Keto Reset takes over where the Kickstart ends — three more weeks of meals, plus the swaps and eating-out guide that make it stick for good.
The 28-Day Keto Reset
Four weeks of keto, planned to the last snack. Weekly shopping lists, keto swaps for everything you’ll miss, and exactly what to order when life puts a menu in your hand.
$9.99 instant PDF · about £7.50
See what’s insideWhy are we so fat?
We know more about nutrition than any generation in history — and we’re the heaviest people who’ve ever lived. The honest read on what actually went wrong.